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« on: January 29, 2010, 02:23:55 AM »
I think that the reasons for a decline in the number of people attending local shows are probably all those things you guys suggested and more. I think the answer is better promotion to reach more people, people who normally don't even think to go to local shows. Essentially if the old audiences are declining we need to find new ones.
I have a few ideas about how to do that - I run a web development business so I spend a lot of time helping my clients work that shit out too. More comprehensive online promotion just generally is one thing I think is needed - but that shit is an art, not everyone who is in a band should be expected to know how to do that. MySpace is good for bands but doesn't give you the tools you need to reach people easily where they spend their time - for that you need Facebook and (responsible, properly done) email marketing (and I'm not talking about a shitty email with no subject, everyone in the cc line and a jpeg attached - which I have actually received from promoters before - I'm talking about properly constructed templates, subscription options, regular schedules, etc).
But I also have this other crazy idea: in the suburbs, there are hundreds, nay thousands, of regular bogans just like us, many of whom don't realise that there's a local scene at all or if they do, they don't realise that it's really fucking top stuff, or they're too young to be involved. It would be a huge effort and would require organisation and co-operation, but imagine plastering every local IGA, supa valu, deli and bottle shop in the suburbs with local gig posters each and every week. Everyone eats... stick gig posters up in the same places where there are flyers advertising commodores for sale and lost dogs and brickies for hire and whatever.
It would need to be consistent... but imagine over time the band names/logos become familiar to people who've never even thought about going to a local show. You're building up the band's reputation with people who've never even seen them. And if even 10% of the people who take notice of the posters who hadn't before come to a show... that's a new audience that you're building there.
Having said that, $8 and $9 beers (and worse) annoy the shit out of me. That's just out and out greed by the venues, IMHO.