Modern hardcore is pretty much all image. As for metal... c'mon... take a good look at the 80s when every band looked the same. Or black metal.
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unfortunately you're mostly right
i wouldnt hold onto a band that sounds great, but live they wear fluffy fluorescent outfits that are possibly stolen from elton john's secret closet
that being said though, i think image shouldnt be one of the first things a band is judged on, if it is then i dont know how the rolling stones got big cos mick jagger is one ugly motherfucker XD